The company Rosa Tur started its operations in tourism in 1998. In 2001 it changed its name to Shterev Tour Ltd. Shterev Tour owns hotel Shterev in Karlovo, hotel Shterev in Sopot, and motel Shterev in Anevo.

Shterev’s complexes are created to fulfill all needs of its clients, they are proper for transit holiday and for planning group visits close to nature and architecture places of interest in the region.

Since its foundation, Shterev Tour has proven as responsible factor in tourism sector. In the last 3 years hotel complexes in Karlovo and Sopot were completely renovated. These hotels meet adequately all European standards. The company does not stop to improve its activities and its future plans include SPA complex, villa's place, Hanche Biala Reka and complete renovations of Complex Shterev Kalofer.